We ensure a continued influx of relevant sites linking deep within your site to optimised landing pages.

Prior to Google, search engines looked at website meta keywords plus a few other on site factors and trusted that that was what the site was all about. The problem was that not all site owners are as honest as we are so they used these factors to manipulate sites to the top of the search engines – often undeservedly as not as the best answer to the user’s query.

Then along came Google, a search engine created in the garage of two young graduates. Google was a search engine with a difference. Google used inbound links as the main factor in its ranking algorithm. The theory was that it is more difficult for site owners to manipulate other people's websites than their own.

Google considers each link to a website as a vote of confidence. But it doesn't end there, as all links are not created equal; the more authoritative and more relevant the linking site the higher the value of the vote.

As we all know Google has been a huge success delivering more relevant results to users and keeping user experience as the number one priority. Google's algorithm has developed and changed over the years and become ever more complex but the basic principles remain the same.

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